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Hiring? Attract & recruit clinical, nursing, care & support candidatesHiring? Attract & recruit clinical, nursing, care & support candidates

26 Oct 2023 Matt Farrah

Hiring? Attract & recruit clinical, nursing, care & support candidates

A photo from one of our pages promoting Care UKA photo from one of our pages promoting Care UK
Nurses.co.uk offers recruitment marketing services to connect healthcare recruiters with qualified nurses, clinicians, AHPs and care & support staff.

Recruiters (agency and in-house) advertise jobs for healthcare and care staff, and use our CV search. When customers use Nurses.co.uk their jobs also appear on Socialcare.co.uk and Healthjobs.co.uk (where relevant).

Our employer marketing and job board services connect our audience of passive and active candidates with talent acquisition teams in a range of organisations, including the NHS, private hospitals, care homes, primary care, charities, hospices, local services and home care, as well as recruitment businesses operating in health and care.

In the year to December 2024 we welcomed an audience of 1.5m users. These users include AHPs, HCAs, HCSWs, midwives, home managers and other clinicians and care staff, as well as nurses - find out which types of roles and jobs we cover here.

We also own Healthcarejobs.ie. If you would like to reach an Irish audience of clinicians and care staff, we can help.

Talk with us

Find out how we can help you recruit healthcare and social care candidates. Email me (Matt) (matt@nurses.co.uk)

Where do our users come from?

Our users come from Google Organic Search. In the year to December 2024 we welcomed 1.5m users. The graphics below show the source and also the location of our traffic.

Graphic from Google Analytics GA4 showing Nurses.co.uk traffic is nearly all organicGraphic from Google Analytics GA4 showing Nurses.co.uk traffic is nearly all organicGraphic from Google Analytics GA4 showing Nurses.co.uk traffic is 80% UK basedGraphic from Google Analytics GA4 showing Nurses.co.uk traffic is 80% UK based

80% of our traffic is based in the UK. We do not stop overseas visitors from reading our articles. Job advertising customers can choose to not receive applications from international candidates.

We rank well for job-related terms on Google

We have been online since 2008, and have published 1000s of articles by nurses and care staff about careers and jobs. Google sees us as an authority, which helps our SEO and Google position in the natural listings.

Screenshot from Google showing Nurses.co.uk ranking No.1 in organic search above Indeed and Reed.Screenshot from Google showing Nurses.co.uk ranking No.1 in organic search above Indeed and Reed.

We're similar to Indeed in that we advertise jobs to active job seekers. In terms of share of voice in our sector we stack up well.

Pie chart showing our share of job audienceHow we compare to other job sites

But we're also a publisher of Learning and Development content. This means a large number of our users are passive candidates.

Active jobseekers make up just 30% of the workforce. To reach the 70% majority of the jobseeking audience we publish content to attract them, and help our customers engage with them.

Graphic showing 70% of the workforce is made up of passive talent who aren't actively job searchingGraphic by Linkedin showing 70% of the workforce is made up of passive talent who aren't actively job searching

Nurses.co.uk Metrics and Data

• Founded in 2008

• 1.5 million people visited Nurses.co.uk in the 12 months Dec 2023 - Dec 2024

• 3,350 applications made in November 2024

• 28,322 engaged email subscribers for UK clinical, nursing and care home (engaged means they’ve actively engaged in one of our emails in the last 4 months)

• 11,000 YouTube subscribers

• 45,000 NMC Registered Nurses have used us to find their next job

• 350,000 clinical and care staff have used Nurses.co.uk to get hired

• 1,000+ UK organisations in the public & private sector have hired through us

• 1,600 articles and videos

• 150+ nurses, clinicians and care staff have published articles and video

Applications on our 3 other sites

We also own three other care and health sites. Nurses.co.uk lists all of our UK jobs. Socialcare.co.uk lists our care roles and Healthjobs.co.uk covers all clinical, dentist and pharmacy. Healthcarejobs.ie lists every care and medical and pharmacy role, for Ireland.

• 12,000 applications per month - Healthcarejobs.ie

• 1,000 applications per month - Socialcare.co.uk

• 300 applications per month - Healthjobs.co.uk

CV search data

620 new CVs based in UK or Ireland who selected to be visible to searching recruiters were uploaded during November 2024.

Here's the TOTAL candidate registration data for our CV Search (for UK candidates only) as of January 8th 2024:

Nurses = 34,973

2,730 of these have been active since January 2022 and are currently visible in our CV search. 8,294 RMNs have registered with us.

Carers & care assistants = 60,812

3,415 of these have been active since January 2022 and are currently visible in our CV search.

Home managers & care managers= 21,681

690 of these have been active since January 2022 and are currently visible in our CV search.

Social workers & support workers = 32,297

2,606 of these have been active since January 2022 and are currently visible in our CV search.

Healthcare assistants = 15,646

1,376 of these have been active since January 2022 and are currently visible in our CV search.

Allied health professionals = 35,719

3,172 of these have been active since January 2022 and are currently visible in our CV search.

Testimonials

BUPA testimonial for Nurses.co.ukWe understand the needs and challenges facing people services in healthcare through our consultancy and retention work with major UK providersNHS testimonial for Nurses.co.ukWe've worked with a wide range of partners, helping to support their workforce aims

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