- 03 May 2018
- 6 min read
What is Google For Jobs?
Google For Jobs is a dedicated search experience that appears within Google results.
Google For Jobs launched in the US and Canada last year.
It's was launched here in the UK in April 2018 for selections of users
It went fully live on Tuesday July 17th 2018.
Google For Jobs is activated when a search is about jobs.
The results behave differently to a normal search query results page, but it won’t be within a Jobs tab like Maps or Video or News.
Firstly, the search looks different.
Once you've punched your search into Google you'll see Adwords results and then a blue jobs box.
Clicking on the jobs box will launch Google For Jobs.
And then you’ll have a more native experience.
Most of the experience will be within Google.
We’ve seen this before. With AMP, shopping, news etc: Google uses third party content but keeps the audience within the Google environment (Facebook, LinkedIn et al do the same thing).
The difference between Google For Jobs and the traditional search results is going to be the switch to driving job-level traffic.
Traditional SERPs tend to link through to destination landing pages that are more lists of jobs.
Here's a good example below.
I just searched for "nursing jobs".
Google's SERPs return our nurses.co.uk Adwords ad at the top, and then the top two organic positions.
All three results link through to the same landing page showing 20 of the latest jobs posted to our site.
Good for us, not fantastic for a jobseeker looking for choice:
This is where Google For Jobs will be a game changer.
Google For Jobs is about sending people to a page with one job on it rather than a page where more searching has to be carried out.
And it will offer more choice of destinations.
More of the searching will take place within Google.
Google's argument is that it will be a better search experience for the user. And they're probably right.
OK, so how do I get my jobs to appear on Google For Jobs?
A digital job ad needs to do three things to be eligible for GFJ: the destination page must coded for Google For Jobs (technology) the job itself must have minimum information (location, salary etc) the destination will appeal to various other algorithmic factors (mostly probably remaining unknown).
Completeness and Uniqueness
We will need to learn about completeness and uniqueness
A complete job will be eligible for GFJ
I've written a separate blog that goes into more detail here.
In that article we talk, for instance, about locations. Many recruiters still think posting a job to a wide / nationwide location will get them more applications.
We would urge them to remember one thing: Google is clever.
It's been collecting data for over 20 years. It knows that user intent is everything. It knows that users want to know where they will be working.
They also want to use data across their other applications. e.g. Google Maps.
You can't out-smart it.
So just play along to the rules if you want to be seen.
• Recruiting in health and social care? Find out about advertising on this site, plus tips, advice and news
Our tip is always the same: think about the user (they want to know where a job is, they want to know what they will be paid and, exactly, the job title).
They don't just want to know it's in Surrey. They want to know if it's in Redhill or West Byfleet or Esher.... that's the level of information you need to divulge if you want your ads to get exposure in 2018.
A unique job will ensure Google doesn't have to decide which one of 10 identical jobs it should show.
So if you post the same job to different sites or, worse, the same job to the same site (changing only the location) be prepared to not have the visibility others might have who take the time to write solid, legitimate, unique job ads.
Are nurses.co.uk, socialcare.co.uk, healthjobs.co.uk and healthcarejobs.ie already coded up for GFJ?
Your jobs (if you post them well) will be available to appear on Google For Jobs if you use our sites.
Note two things:
1. Not every job is guaranteed to appear. Rules and Google's algorithms will decide.
2. If you do not include the minimum required information when you post a job then it WILL NOT be considered for inclusion (Google is deciding that, not us).
Are all jobs posted to Niche sites forced to contain the 'minimum information'?
We do not currently make it mandatory that you post all of the information (salary is still optional, and if you post via Broadbean you can still post to a county).
We will consider making both of these mandatory.
Tell us what you think - we'd love this to be a conversation.
What if more than one website is competing for the same job?
This is a very likely scenario of course.
Google generally dislikes duplication.
So far what GFJ is doing is pulling in any jobs that look the same and listing them together.
So the user sees one job ad, and multiple places to click through to to view it.
Do I have to pay for Google For Jobs?
Well, not yet.
We don’t know if or when it will implement a charging model. But its usual method is to provide a free service to search users, an element of free traffic to some advertisers, and then a pay-for-performance structure for those advertisers that want more value.
What will happen with Google Adwords then
So far, nothing changes and if GFJ continues to function and deliver as it's currently designed to, Adwords looks very likely to stay. Adwords sits above GFJ.
In fact, following the release of GFJ in the States, the cost of Adwords traffic increased!
After all, it’s now competing with GFJ results, which demonstrates how popular GFJ will be.