BackBack to menu

Forgotten password

Enter your email address. We'll send you a link to reset your password
BackBack

Niche Jobs Ltd Privacy Policy

Nurses.co.uk is a job advertising website run by Niche Jobs Ltd. Niche Jobs Ltd is not an employment agency and does not undertake such activities as would be consistent with acting as an agency.

This privacy policy applies only to this website. If you do not accept this privacy policy, you must not use the website. A user will have been deemed to have accepted our Privacy Policy when they register their details on the site, or set up a job alert emails.

We are committed to ensuring our user's privacy in accordance with the 1998 Data Protection Act, as well as ensuring a safe and secure user experience.

Personal (identifiable) information

When users submit identifiable* information to the website they are given the choice as to whether they wish their details to be visible to companies advertising on the website.

  • By selecting 'Allow companies to contact me about jobs', this means that a user's information, as it is entered on the website, may be viewed by companies who use our CV Search tool or watchdog function. At no point does Niche Jobs Ltd distribute a user's information to third parties beyond what we may be legally obligated to do.
  • By selecting 'I don't wish to be contacted about jobs by companies looking to hire', this means that a user's information will only be visible to a company advertising on the site if a user applies to a job being advertised by that company.

Whilst Niche Jobs Ltd makes every effort to restrict CV access to legitimate companies only, it cannot be held responsible for how CVs are used by third parties once they have been downloaded from our database.

  • Identifiable information is anything that is unique to a user (i.e. email addresses, telephone numbers and CV files).

Niche Jobs Ltd may from time to time send email-shots on behalf of third parties to users. Users can unsubscribe from mailshots using the unsubscribe link in the email or by contacting Niche Jobs Ltd via the Contact Us page on the website.

Non-identifiable information

Niche Jobs Ltd may also collect information (via cookies) about users and how they interact with the site, for purposes of performance measuring and statistics. This information is aggregated, so is not identifiable on an individual user basis.

Users may choose to accept or deny cookies from Niche Jobs Ltd, but users should be aware that if cookies are not permitted it may adversely affect a user’s experience of the site.

Removal of stored information

Niche Jobs Ltd reserves the right to remove user information from the database if that information is deemed obsolete or used in a way that is detrimental to the performance of the website or the reputation of the business as a whole.

A user may remove their details by selecting the 'Remove my account' option from their account menu, or by requesting the removal of their details via the 'Contact Us' link on the website. A confirmation of this removal will be sent to the user by Niche Jobs Ltd.

If you have any questions regarding this privacy policy, you may contact us at:

Niche Jobs Ltd.
30-34 North Street
Hailsham
East Sussex
BN27 1DW
United Kingdom

For Advertisers:

Niche Jobs Ltd makes every effort to ensure that advertiser details are kept safely and securely.

Advertiser details are kept in our secure database and are not distributed to third parties without express permission. Payment details are securely stored in third party systems.

This Privacy Policy is correct as of March 2016.

BackBack

Share this article

The impact of bad press on nursing

The impact of bad press on nursing

The nursing profession is naturally close to our hearts and constant media attention ensures that it's never far from public consciousness. While the vast majority of the public appreciates the skill, care and dedication demonstrated by our nurses, the continual negative headlines must have an effect on perception, both among the public and healthcare practitioners.

You have to wonder, what impact does bad press have on the nursing industry as a whole?

Fosters concern among those that are currently studying

There are thousands of student nurses, all working hard toward a career in the health service. Yet many recent news stories have started to cause consternation among them. An article published in Nursing Times by student nurse Rachael Starkey, entitled 'As a student nurse, the future looks daunting', opened up discussions about career prospects, revealing the worry that is circulating the lecture theatres - based on the news stories that are read almost daily.

Subsequent comments and social media responses echoed Ms Starkey's own fears regarding whether the health service would be the same upon qualification and whether - as the press speculates - there will even be any jobs when she graduates. The stories understandably don't do much for morale, making hitherto enthusiastic students "feel like they are in a battle", competing with each other for finite amount of roles. Ms Starkey and her readers appear to have genuine worries that the career they are studying for might not exist in the same capacity come graduation time, a feeling that is exacerbated by the media.

Affects public perception of the industry, but not necessarily in a bad way

A study in the US found that the majority of industry-relevant news articles were subject to editorial decisions made with a business focus, i.e. that the negative stories would sensationally hit the front page, while positive ones would be hidden within the depths of a newspaper. That's probably no great surprise but, understandably, many nurses feel they are vilified by the media and that they have to prove to the public that they are 'good'.

Naturally, bad press can have an impact on public perception of nurses, but this isn't always to their detriment. For example, a Reader's Digest infographic posted by @dtbaron on Twitter shows nurses are considered one of the most trusted professions - ahead of doctors, interestingly (82 per cent v 76 per cent). Actually, it's possible the incessant negative press coverage elicits sympathy for these hard-working professionals from the public. The anger and criticism is rarely directed at the workers, more at the systems and procedures - or lack thereof - that lead to failings.

Opens up discussions about standards and encourages improvement

Negative press might be difficult to read, but the fact is that it raises issues that might otherwise not come to light. It creates discussions around standards at all levels; it's good that investigations expose bad practice, which strongly goes against the beliefs of any good nurse. The failings at Mid-Staffordshire NHS Foundation Trust is a sad but relevant case in point: as the Francis report pointed out, deficiencies in culture and practice caused unimaginable suffering but brought to light the need for better patient focus. As a result, health facilities up and down the country, public and private sector, will be forced to review some of their practices, making improvements overall. 

What's more, there seems to be a strong commitment to fighting unnecessary or negative changes with nurses now more empowered to challenge unwise decisions or support positive ones.

Shapes education and recruitment

An article published by the NHS on the implications of the Francis report demonstrated how its recommendations will have an effect on education and recruitment. Presumably this could be the case with other high-profile 'incidents', thus negative press could in a roundabout way influence nurse training and job prospects.

The article talks about adhering to a code of conduct through training healthcare professionals 'in establishments that meet fundamental standards' and reinforcing the importance of the 6Cs (care, compassion, competence, communication, courage and commitment, for those that don't know). It additionally proposes that nurses are recruited in accordance with those 6Cs. This, which was initially driven by negative press, could result in better-educated and more suitable individuals securing improved posts.

Highlights resilience and a strong, supportive network

Rachael Starkey's article understandably struck a nerve with those that are studying toward or currently working within nursing. However, the various responses also suggested that despite what seems to be a regular barrage of criticism, the majority of nurses are still dedicated to the profession and committing their lives to caring for others. Their responses reveal a resilience and determination which is highly admirable. The comments also indicated a real sense of community among nurses, whether they were newly graduated or had twenty years' practice under their belts. The encouragement and support conveyed in the messages must hopefully provide some reassurance to those that are studying currently. 

Re-emphasises nursing as a rewarding career

Why does anyone want to be a nurse? No doubt the answer is something around 'making a difference to other people's lives through the provision of care and consideration'. If anything, the bad press and responses to it could actually reinforce nursing as an incredibly rewarding career. It is scrutinised by the press because it is vitally important and anyone who qualifies is doing a great public service.

Again, responses to Ms Starkey's article reinforce the value of nursing and the incredible difference that nurses can make. They infer a sense that a small group of people can still make positive changes. In addition, some of the feedback also highlights the incredible scope nurses have to practice around the world, whether or not jobs are forthcoming in the UK.

Ultimately, you might think that bad press would have a damaging impact on the nursing industry, however if you look a little deeper, it can serve to bolster the people who have chosen this much-needed profession. The impact isn't always negative if it can bring this incredible group of individuals together, keen to provide the best level of care possible.

Recommended, similar jobs

Nurse Practitioner, WIC’s, West Midlands, £40 - £60/hr

Coventry, West Midlands, England
Merco Medical Staffing

Staff Nurse - Calderdale and NHS Hospital - Manchester

Huddersfield, West Yorkshire, England
HCL Permanent

Related jobs

Regional Registered Nurse - Surrey

Compton, Winchester, Hampshire, England
Bupa Care Homes

Deputy Manager

Taunton, Somerset, England
White Recruitment

Nursing Home Nurse

Preston, Lancashire, England
Health Recruit Network

Registered Nurse ( RGN / RMN / RNLD ) - Nursing Home

Birkenhead, Merseyside, England
Appoint Group Recruitment

Deputy Manager RGN/RMN Glasgow £16 - £17 per hour

Glasgow, Glasgow City, Scotland
SYK Recruitment

Staff Nurse

Monaghan, Monaghan, Ireland
TTM Healthcare

Functional Assessor, Weymouth, £38K

Weymouth, Dorset, England
Global4Health

Staff Nurse - Shirley, Solihull - 29K

Solihull, West Midlands, England
Time Recruitment Solutions

Practice Nurse

Blackburn, Lancashire, England
Chase Medical

Theatre Practitioner - Recovery

Windsor, Berkshire, England
BMI Healthcare

RGN, RMN or RNLD

Milton Keynes, Buckinghamshire, England
Peritus Healthcare

Registered Nurse

Burntwood, Staffordshire, England
HC-One

Senior Nurse ( RGN / RMN ) - Retirement Villiage

Letcombe Regis, Wantage, Oxfordshire, England
Appoint Group Recruitment

NHS Band 5 Staff Nurse - Surgical Ward

London, Greater London, England
Medic International

Orthopaedic Scrub Nurse Hampshire

Winchester, Hampshire, England
Mediplacements

RGN or RMN Care Home Nurse - Steeton

Steeton, Keighley, West Yorkshire, England
Indigo Healthcare Recruitment

Healthcare Assistant / Support Worker

Birmingham, West Midlands, England
Hays Healthcare

Staff Nurse

Ilkeston, Derbyshire, England
White Recruitment

Occupational Health Advisor (OHA)

Oldham, Greater Manchester, England
Recruiting For Care

Top Healthcare Provider looking for Staff Nurses

Hull, East Riding of Yorkshire, England
Appoint Group Recruitment